Keyword density checker
See which terms and phrases your page actually leans on.
Free, no signup, and it runs entirely in your browser.
Paste some text to see which terms it actually leans on.
About this tool
Keyword density stopped being a ranking factor a long time ago, and any tool telling you to aim for a percentage is selling advice from 2010. What the count is still good for is diagnosis: seeing that a page about analytics never actually says "analytics", or that one phrase appears forty times because a paragraph got duplicated.
- Density is calculated over every word, including the stop words filtered from the list. Dividing by the filtered count is how these tools end up reporting 8% for a term used twice.
- Two and three-word phrases are more useful than single words. Real search queries are phrases, and single-word counts mostly rediscover your product name.
- Stop words are dropped from single-word counts but kept inside phrases, so "state of the art" survives while "the" does not.
- There is no target number. If a term reads naturally at 4% that is fine, and forcing one to 2% has never helped anything.
Questions
- What is a good keyword density?
- There is no good number. Search engines stopped weighting raw density long ago, and writing to hit a percentage produces copy that reads badly to the humans who decide whether to stay.
- Why look at density at all then?
- As a diagnostic. It shows when a page never uses the words its audience would search for, or when one phrase is repeated far more than you intended.
- Should I include stop words?
- Not in single-word counts — "the" is always top and tells you nothing. Inside phrases they matter, so they are kept there.