Tagline generator
Tagline structures built from your product, audience and outcome.
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These are structures, not answers. The good tagline is usually the one that names the outcome in the words your customers already use — which you get from talking to them, not from a generator.
About this tool
A tagline has one job: telling a stranger in a few words whether this is for them. The reliable ones name an outcome and an audience, and the weak ones describe a category or claim an adjective. These are structures rather than answers — the words that go in them have to be yours.
- Name the outcome, not the mechanism. "See what is working" beats "real-time analytics dashboard" for everyone who is not already shopping for a dashboard.
- Everything here is capped at seventy characters, because a tagline that wraps to three lines on a phone stops being a tagline.
- Use the words your customers use. The best tagline is usually a sentence one of them said to you, which is an argument for talking to them rather than generating.
- Avoid "the best", "revolutionary" and "seamless". They are claims a reader discounts automatically, and they take up the space an actual reason would occupy.
Questions
- How long should a tagline be?
- Under about ten words. It has to survive being read on a phone, in a search result and under a logo, and anything longer breaks in at least one of those.
- What makes a tagline work?
- It names who it is for and what they get. A stranger should be able to decide from it whether to keep reading, which is the only job it has.
- Should a tagline explain the product?
- It should orient, not explain. The explanation is the paragraph underneath it; the tagline just has to earn that paragraph a reader.